Production Features — The Seglar Company Background

By taking on fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found a way to keep the interlocking bricks inside the hands of millions. It’s a model that other companies should follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It was not until the following 12 months that they set about using a fresh plastic-injection rounds machine to generate plastic stones, which quickly gave them an advantage above their competition in the booming post-war marketplace.

In 1949, they launched producing the bricks with studs built in to enable them to content together. It was a key iteration, making the bricks a lot more stable and sturdy. Later, in 1958, they built a major improvement with the benefits of what is known as the “stud and joining system”, which ensures that every single Lego packet fits with any other brick. These two vital iterations are why Seglar sets made 40 years back still interlock seamlessly with those designed today.

Over time, Lego features kept the finger on the pulse of pop culture by joining up with big-name franchises such as Star Wars and Harry Potter. They have also embraced the community of adults which might be fans of the trademark, known as AFOLs (Adult Supporters of Lego), with a variety of sets like the Back to the Potential DeLorean period machine and a set of girl Nasa scientists.

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